Stop guessing where your best leads come from.
25+
Monthly reservations
from the bar tab, completely hidden
€ -
Mailchimp revenue is directly
linked to campaigns
100 %
of event requests in
Centerflow, including revenue
Grote Markt The Hague was using multiple channels: Google Ads, Mailchimp email campaigns, and was listed on external booking platforms. But which channel was actually bringing in bookings remained a complete mystery. Reports from the platforms themselves provide some insight into clicks, but not into what happens next.
Connections with Centerflow
Google Ads
Mailchimp
Guestplan
Mice
Bartsboekje.com
What Centerflow Revealed
25+
More than 25 bookings per month came from Bartsboekje.com, a platform they didn’t even know they were listed on. That source turned out to be generating thousands of euros in revenue per month, completely unbeknownst to them.
€ -
Through the Mailchimp integration, they were able to see for the first time exactly which email campaigns led to reservations, and how much revenue each campaign actually generated. Not in clicks, but in dollars.
100 %
All event requests submitted via Guestplan and Mice are now automatically imported into Centerflow, including the estimated revenue per request. Google Ads campaigns are directly linked to actual reservations.
For years, we’ve been allocating budget to channels that we felt were effective. Now we just know it for sure.
Voornaam Achternaam
Functie @ Grote Markt Den Haag